"Michael Bloomberg recently wrote in the Financial Times, great urban centres, like New York, London and Toronto, can’t outpace the rapidly growing cities of Asia or Latin America simply by offering lower costs, tax breaks or other subsidies. “For cities to have sustained success, they must compete for the grand prize: intellectual capital and talent,” he said. “I have long believed that talent attracts capital far more than capital attracts talent. The most creative individuals want to live in places that protect personal freedoms, prize diversity and offer an abundance of cultural opportunities.” - Richard Florida